rVue Blog

David Matera, CEO & Co-Founder of OOH Pitch, Inc.

 

rVue's Industry Insights talks with David Matera, CEO & Co-Founder of OOH Pitch. In this segment, David talks about the advantages of targeting, planning and buying Digital Out-of-Home media.

OOH Pitch Taps rVue Demand Side Platform

Leading Digital Media Agency Adopts Digital Out-of-Home’s DSP to Accelerate Media Planning, Buying and Accountability

New York, NY – August 31, 2010 – OOH Pitch, Inc. a leading out-of-home media planning and buying group announced today that they have selected the rVue^TM demand-side platform (DSP) as the agency’s planning, buying and analytics tool for digital out-of-home (DOOH) media.   rVue, Inc., a subsidiary of rVue Holdings, Inc. (RVUE.OB) recently announced the release of rVue 2.3, the next generation of the DSP, which includes the addition of multiple features including aggregated campaign analytics, proof of performance and streamlined billing. As part of the integration, OOH Pitch’s media planning team will become certified users of the rVue platform.

 “When rVue first crossed my radar, I had mistakenly thought they were just another aggregator for place-based media and wasn’t interested in learning more.  But when I saw the platform, I was blown away. Their approach is innovative, powerful and the first one I’ve seen that can actually remove the roadblocks to planning and buying without further fragmenting the industry,” notes David Matera, Co-Founder and CEO of OOH Pitch. “The latest rVue release, tied in with their connections to leading digital signage software providers, will provide us with the daily campaign analytics that enable us to optimize active plans. Their vision is in synch with what agencies and advertisers need yet still respects the networks and the value of the media. rVue is clearly light years ahead of anything else out there.”

rVue has completed connections with BroadSign, Park Media and Real Digital Media’s software with integrations underway with CoolSign, EnQii and Nanonation. These connections are fundamental to “network the networks” and organize campaign data. DOOH networks opting to connect simply need to contact their software provider and rVue to participate.

Jason Kates, CEO of rVue, said, “The OOH Pitch team is one of the most active and knowledgeable purchasers of digital out-of-home media today. Their team is comprised of very sophisticated media strategists that pride themselves in taking a highly intelligent and innovative approach to media planning. We are honored they have selected rVue as their planning solution of choice and look forward to working with them for many years.”

About OOH PITCH, Inc.

OOH PITCH, Inc. is an independent media agency specializing in strategic planning, buying, and consulting of digital out-of-home and traditional out-of-home media. With over 70 clients nationwide, our idea driven philosophy allows for a commanding presence across the out of home landscape with unique and noteworthy campaigns. Agency billings are estimated at $60 MM annually for the ten year old company which has offices in both New York and Dallas. For more information, please contact David Matera, CEO & Co-Founder of OOH PITCH Inc. at 212-820-3177 or dmatera@oohpitch.com <mailto:dmatera@oohpitch.com> . Website: www.oohpitch.com.

Fun Friday: Meet "Corky" Kaericher

Feature Presentation: Invite a Friend to rVue

Love place-based, digital out-of-home, emerging AND social media? So do we!

Whether you are a digital signage network, a digital billboard company, an advertising agency or media planner, brand marketer or just someone who likes to stay in-the-DOOH-know - we want you AND your friends to stay connected! rVue is filled with social-media features that are intuitive and designed to be useful to the users. One of the favorite social tools within the platform is the "invite" button. Know someone who you'd like to see in rVue? This tool let's you send a personalized invitation directly from your dashboard or profile page.

Have questions about rVue or suggestions for future releases? We want to hear from you! Talk to us at connect@rVue.com!

Did You Know? Answering Your rVue Questions

The rVue blog was designed to communicate openly and freely with you to answer your questions, listen to your feedback, share thoughts and even share a laugh from time to time. Please send us your feedback and questions to be part of the dialogue.

Question: Is rVue an Aggregator?

Answer: rVue is a demand side platform for digital out-of-home and place-based media rather than an aggregator as defined by the usual DOOH definition. While we have a robust (and growing daily!) number of DOOH networks and screens in the platform, we do not collect those screens to negotiate, discount or resell the network's inventory on their behalf.

Rather, rVue promotes transparency, connection, communication and transactions between the buyers and sellers of digital signage in an easy-to-use online platform that empowers its users. The sellers enrolled within the platform remain fully in control to accept, reject or counter the advertising offers which come their way. They communicate easily, transparently and directly with the buyers/advertisers, through a very open communication tool which promotes that direct connection throughout the life of the media buy and the ad campaign.

Thursday, August 26th at 2pm, we will unveil rVue's v2.3 analytics and accountability dashboard. Please join us to discover what these new features mean to you. Interested in learning more? Register today at: http://eepurl.com/TvmU

Have questions? Email us at connect@rVue.com and we will answer your questions promptly. Or log in and create an account to learn more. There is no cost to join or subscribe to the rVue platform.

Network Feature: CARE Media Holdings Corp.

CARE Media Holdings Corp. is based in Tampa, Florida and consists of three separate networks, KidCARE TV, PetCARE TV, and Women's HealthCARE TV, operating 2,500 screens deployed in pediatric waiting rooms, 1,000 screens in veterinary waiting rooms and 1,000 screens in OB/GYN waiting rooms. Total impressions for all three networks is over 129,000 per day.

"CARE Media has been exceptional in handling and executing campaigns running through the rVue platform," says Maria DeChello, Network Integration and Marketing Manager for rVue. "The agencies involved in these campaigns were more than pleased with the efficiency, follow-up, and overall accountability provided by CARE, adding value and credibility for their advertisers."

CARE Media provides advertiser-supported educational programming within the captive audience environment of medical specialty offices. Each network also produces programming for DVD distribution to viewers as take-home educational materials.

"We are excited about the opportunity that rVue presents, both for our networks and for the digital place-based industry as a whole," said Charity Henesy, Sales Coordinator at CARE Media Holdings Corp.

For more information on CARE Media, log in and visit their profile pages at rVue.com

Webinar: rVue 2.3 - Leveraging True Accountability and Analytics in DOOH

Thursday, August 26, 2010, 2:00 - 3:00 PM EDT

You're invited to attend a special Webinar and tour of rVue 2.3, the next generation of the rVue Demand Side Platform (DSP), hosted by SVP, Chief Technology Officer Jay Wilson.

Discover the new features of this strategic upgrade which will change DOOH media planning, bidding, buying, and reporting. New features include an interactive dashboard for daily analytics, proof of performance, and streamlined billing.

Learn the benefits of these upgrades to accelerate your own business.

You won't want to miss this special session. Register Now!

rVue 2.3 Launched

Digital Out-of-Home’s Demand Side Platform Launches Analytics Dashboard, Accelerates Connections with Software Providers

rVue, Inc. a subsidiary of rVue Holdings, Inc. (OTCBB: RVUE) announced today that it has released rVue 2.3, the next generation of the rVue Demand-Side Platform (DSP) for digital out-of-home (DOOH). rVue 2.3 is a strategic upgrade to the media planning, bidding and buying system which provides an on-line dashboard for daily analytics. The physical connection between the rVue API and the digital signage industry’s leading software providers now allows for aggregated campaign analytics, proof of performance and streamlined billing.

Like Internet media buying and management platforms such as Google Ad Words and Yahoo Right Media Exchange, rVue 2.3 now allows advertisers purchasing DOOH media from connected networks to receive daily analytics without having to wait weeks or months. The rVue technology team has been working closely with leading software providers to ‘network the networks’ and provide proof of performance of those physically connected networks. The advancements in the platform mark critical milestones designed to ease buying of DOOH media by offering accurate analytics and up-to-date data needed by advertisers without straining the resources of networks.  

“In the past, digital out-of-home media advertisers were unable to receive proof of play or other campaign analytics until a campaign was complete,” notes Jason M. Kates, CEO of rVue, Inc. “By connecting with leading digital signage software providers, we are now able to provide agencies and their brands with daily campaign analytics that enable them to optimize active plans.”

rVue has completed connections with BroadSign, Park Media and Real Digital Media’s software with integrations underway with CoolSign, Enqii and Nanonation. These connections are fundamental to ‘network the networks’ and organize campaign data. DOOH networks opting to connect simply contact their software provider and rVue and, once complete, are designated within their rVue profile page and media planner.

Ken Goldberg, CEO of Real Digital Media, states, “One of the real advantages rVue can offer agencies is standardized proof of play reporting across a number of networks and platforms. As DOOH continues to emerge as a legitimate vehicle for advertisers, the importance of establishing and supporting standard reports in a manner that meets the needs of agencies cannot be underestimated. This will help to close the loop on the plan-buy-analyze cycle that characterizes the media buyer's world.”

Advertisers, networks and software providers looking to learn more about rVue 2.3, connecting into the platform and the DSP’s growing ecosystem are invited to attend a webinar on Thursday, August 26th at 2pm EST. RSVP now.